Championing a cause.
Keeping in tune with this year’s Earth Day campaign on environmental and climate literacy, National Geographic channel (NG) announced the launch of its initiative “Mission Blue”.
Addressing the cause of water scarcity, its objective is to spread awareness and empower people with knowledge on what they can do to help impact lives of many deprived of this precious resource.
Expressing happiness on being the campaign’s key partner and face, actor Farhan Akhtar said the issue was very close to his heart.
“I do believe that water scarcity and its urgent conservation are the most pressing problems facing humanity in terms of depleting natural resources.
It affects each and everyone of us on a daily basis irrespective of who we are.” Talking about how the campaign intends to address the problem, Farhan said, “Majority of the people are absolutely unaware of the issue.
Becoming aware and learning how much we can conserve by switching off tap while using soap, shampoo and brush is bound to set many thinking.
“The idea is to convince; make people pledge to support and be part of water conservation.” A habit Farhan says as an individual too he makes effort.
It is amazing how we learn from children.
My 10-year-old daughter said, ‘Aren’t you going to drink that?’ I promptly realised the futility of filling the glass when I was thirsty for half glass only.” Apart from Farhan exhorting people, NG will bring four short films too by Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury and Madhur Bhandarkar to creatively drive home the message.