This year, Mutya Laxa-Buensuceso, country manager for Luxasia, the parent company of Aveda, wanted to focus on fashion and wearable art in a hair and fashion show, accentuated by Aveda’s signature Eclipting technique.
In a desire to address the worsening state of the Philippine environment, air and water pollution, denudation of our forests, irresponsible waste disposal, and its life-threatening effects, Aveda has celebrated Earth Month 2017 with a different kind of hair and fashion show.
This year, Mutya Laxa-Buensuceso, country manager for Luxasia, the parent company of Aveda, wanted to focus on fashion and wearable art in a hair and fashion show, accentuated by Aveda’s signature Eclipting technique.
Aveda tapped jewelry designer and local artistry jewelry traditions advocate Natalya Lagdameo, designer of authentic hand fans Monchet Diokno Olives, and maker of wearable art Jun Jun Ablaza to create pieces for the eco-friendly hair and fashion show.
Half of the proceeds will go to Bantay Kalikasan.
She explains that it helps for a global brand to partner with them, even as Bantay Kalikasan has already established credibility for 20 years.
Even though he envisioned seven pieces, he showed five pieces instead.
Basement Salon’s Fendi-Dudi George Rohan says the eclipting technique, developed by Aveda, “works best with Asian or even Filipino hair.” While the idea came from Aveda hairstylists in the United States, at Basement Salon, he explains that they mixed the technique with Balayage, so the combination is soft, nice, highlights with a touch of blonde or reds at the ends.
Eclipting works with any kind or any color.
The change is people are daring, more edgy, more trendy, and it makes me happy.” Haruka Takayama, style director of Sora Salon, says, “I love that Aveda is natural, and for the show, I just imagine the hair and color if it will work.” Her colors were more subtle.