Cold-pressed raw juice maker Drought is preparing to quadruple its production space and open a second store in Royal Oak as wholesale and retail customer demand rises for its fresh drinks.
The Royal Oak-based raw juice company run by James and three of her sisters has plans to open a second store in Detroit and two stores in Ann Arbor later this year.
The bigger kitchen production and new retail stores come as the six-year-old organic juice company is planning to expand its scope and reach into new markets.
Drought’s plastic bottled raw juice is now sold at 32 retailers in five Midwest states.
The privately held company does not disclose total sales data, James said.
Drought hopes to use Endeavor’s network of entrepreneurs to help build a national presence in the raw juice market, James said.
"They’re opening you up to a community of very serious businesspeople who could take you to the next level," James said.
Their company began with a $13,000 Kickstarter campaign in 2011.
Drought’s other three stores are in Bloomfield Hills, downtown Plymouth and inside the Chrysler House building in downtown Detroit.
"We’re going to capture northbound (Woodward Avenue) traffic, which we already have, and southbound traffic with this new location," James said.

Target accused of ‘price gouging’ in cyclone stricken Bowen.
Retail group Target have been accused of taking advantage of cyclone savaged communities after selling a 24-pack of bottled water for the exorbitant price of $72.
An image was posted to Facebook on Sunday displaying the advertised price in the Bowen Target Country store in north Queensland.
The company received a huge backlash online with most Facebook users declaring it an outrage.
The photo was taken at the Bowen store by Natalie Maher who accuses the store of price gouging.
“She informed me that no it is the correct price.
“Talk about price gauging us while we are in need.
Disgusting mongrels.
"I will refuse to shop at Target from now on."
The run on bottled water comes after Bowen residents were told to boil their tap water before drinking it due to possible traces of bacteria following cyclone Debbie.

PepsiCo, Coca-Cola Fight Patriotism in Drought-Hit Indian State.
Shopkeepers in drought-hit Kerala state decided Wednesday to promote local brands over Coca-Cola Co. and PepsiCo Inc. beverages after counterparts in neighboring Tamil Nadu boycotted the multinational drinks.
“The root cause for the boycott isn’t the multinational companies, but the enduring fight between industrial users and farmers, especially in several drought-hit states,” said P.L.
India has at least 50 local drink brands, which are typically 20 percent cheaper than the global cola brands, brokerage Kotak Securities Ltd. said in a Feb. 23 report.
The association said it’s “deeply disappointed” with Kerala retailers’ call to boycott the the beverages since it hampers consumer choice, and said both companies use less than 0.5 percent of the water used by all industries in India, according to an emailed statement Wednesday.
Coca-Cola and PepsiCo provide employment to 2,000 families in Tamil Nadu and help support more than 200,000 retailers, the association said.
“There is a political overtone to the boycott,” said Ramu Manivannan, a political analyst and head of the politics department at University of Madras in the Tamil Nadu capital, Chennai.
PepsiCo sought police protection for water being brought to a plant in southern Tamil Nadu in 2015.
Most companies share water with farms, which employ about half of India’s 1.3 billion people and contribute 18 percent of the $2 trillion economy.
Agriculture gets the lion’s share, leaving industrial users to fight with municipal water suppliers for the precious resource.

Recent reports about the presence of lead in some of the country’s drinking water and the health risks associated with it have created a spike in sales of bottled mineral water.
According to the StoreNext retail data firm, since TheMarker initially disclosed water-quality data from the Israel Standards Institution earlier this month, there has been an 11.8 percent increase in the sales of bottled mineral water.
This comes on the backdrop of what have already been steady increases in mineral water sales in the country – up by 0 percent since 2011 and by 5 percent in 2016 alone.
The major food retailers and smaller corner groceries alike have all been seeing similar increases in bottled water sales since the news about the lead in tap water; all the major mineral water brands have also been experiencing similar sales jumps since those reports broke.
StoreNext reported that sales of Neviot mineral water (a brand of the Central Bottling Company, the local Coca-Cola licensee) jumped 14.8 percent; Mei Eden sales have been up 11.6 percent; and sales of Jafora-Tabori’s Ein Gedi brand have risen 9.4 percent during the period from February 1 to 18.
News of tainted water followed the Health Ministry’s disclosure on January 18 that samples of water taken from espresso machines at some cafes had prompted concern about the presence of lead.
A report prepared by the Health Ministry in 2013 that was recently made public took issue with what had been the ministry position – that the presence of lead in lower concentrations than the maximum allowed amount was not dangerous.
"The main concern in such cases is harm caused by lead to the fetus’ developing nervous system, and studies have demonstrated that even [exposure to] very low concentrations [of lead] in pregnant women can cause damage to children’s intelligence and behavior.
Such exposure during pregnancy can also cause miscarriage and stillbirth,” he adds.
During the last three decades of the 20th century, studies showed that long-term effects of lead could ensue among children even after exposure to very small amounts of the substance that caused no symptoms initially.