The campaign was a success – it generated 1.5 million interactions on social media, over 17 million impressions and several cans of trash.
But how does one get around to building engagement on social media?
Content marketing has emerged as one of the better ways to drive conversation on social media.
This is done by not talking about the brand directly but creating a story around it.
He suggests that instead of talking to all and sundry on social media, brands should segment the audience carefully, and find a way to reach only that audience over a period of time.
The platform in use is also a major deciding factor when driving engagement.
Because another study suggests that a Facebook post with images usually records 2.3 times more engagement than those without images.
@DevikaSingh29 Listening Post Eye for Likes EyeEm, a stock photography website, has introduced a new feature called EyeEm Selects on its app to help users pick pictures that will get most likes on social media.
"EyeEm Vision is our cutting-edge image recognition technology.
No Place for Hate Germany has passed a law under which social media networks would have to bring down any hate speech posted on their sites within 24 hours or face a fine of upto 50 million euros.