Beer can be win-win for jobs.
If early investments are made in industrial water efficiency, beer can be a win-win for jobs and water sustainability in sub-Saharan Africa.
The beer industry in sub-Saharan Africa has brought an influx of desperately needed jobs and capital to the region.
If early investments are made in industrial water efficiency, beer can be a win-win for jobs and water sustainability in sub-Saharan Africa.
They are also increasing their investments in the region.
Protecting against water supply crises will be key for growth, stability and profitability in these new markets.
Beer brands in sub-Saharan Africa should prioritise investments in advanced brewing technology that dramatically improves their water use efficiency.
Major water efficiency improvements in the African beer industry can deliver benefits beyond job growth and capital inflows for people in sub-Saharan African and the region’s economy.
However, politicians working under these constraints are reluctant to support conservation policies given that natural resources are so critical to economic growth.
This proof of concept is critical to catalyse public investment in civil water infrastructure and enforce effective natural resource policies.