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How Delhi Can Pay Its Way Out Of The Water Scarcity

Behavioural approaches can be used to nudge consumers to pay their dues and to conserve scarce water resources.
The DJB is owed an amount of Rs 2,854.80 crore from 1,187,891 consumers in Delhi.
Such capacities would be difficult to achieve, especially when India is predicted to be a water scarce country by 2025.
Print Price Slab Information On Water Bills To Conserve It In order to encourage water conservation, water utilities often charge higher prices for higher consumption.
It is anybody’s guess that information about price brackets will help people understand the relation between prices and consumption.
Another study in the United States on the effectiveness of pricing information on water bills reported a 30 per cent increase in price elasticity when the information was made available to the consumers.
The consumer doesn’t get information on a monthly basis, which makes it difficult for the consumer to understand their water consumption patterns.
An average person plans his/her expenses on a monthly basis; a three-month billing cycle will make it difficult for the individual to factor in water bill in their mental account.
Leverage Pro-Social Behaviour And Social Comparison For Water Conservation And Bill Payment When individuals get information about neighbourhood water consumption, it allows them to compare their own water consumption with that of those around them.
As the debate has shifted from full recovery to sustainable tariff recovery, behavioural approaches can be used to nudge consumers to pay their dues and to conserve scarce water resources.

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