Nat Geo, Water Aid India Launch Campaign to Tackle Water Scarcity in India
Lack of access to clean drinking water is the reality for millions of Indian citizens, an issue that National Geographic and Water Aid India are hoping to tackle through the launch of Mission Blue.
Mission Blue will see Nat Geo air documentaries and television specials spotlighting the country’s water crisis across its channels in India.
The short films, which have been made available on the initiative’s website, touch on how water scarcity impacts daily life for people in India and are directed by Bollywood heavy hitters Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and Madhur Bhandarkar.
“I am proud to be associated with an iconic brand that has the legacy of working for the cause of preserving the planet,” said Bollywood actor Farhan Akhtar, who serves as the face for the campaign.
It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change.
To further engage viewers, Mission Blue’s website has been designed to provide viewers with an interactive experience in which they can calculate their own water footprints and provides tips on the different ways they can save water every day.
“National Geographic has always been a brand that has stood for driving purposeful change, something we have been doing for over a century now,” said Swati Mohan, Business Head at National Geographic and Fox Network Group India.
In the last five years, the National Geographic Society has funded more than 50 grants relating to conservation in the United States and around the world.
For World Water Day 2017, it joined forces with Stella Artois and director Crystal Moselle to create Our Dream of Water, an extension of the brewer’s Buy a Lady a Drink campaign which aims to raise awareness about the global water crisis.
We help people stop and think about what’s going on in the world today, but also — more importantly — what could happen to make it better,” said Gary Knell, President and CEO of National Geographic Society.