National Geographic, Farhan Akhtar team up for water conservation initiative.
‘National Geographic Mission Blue’ is an initiative to address the cause of water scarcity.
This includes special documentaries on the water issue, as well as specially created short films by directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury and Madhur Bhandarkar, who creatively bring out the key message through everyday stories of India.
Water Aid Foundation, a non-profit known for its exemplary contribution to the cause of water, has also partnered National Geographic Mission Blue, where they will together help provide clean drinking water to schools.
In India alone, 76 million people lack access to safe water—a problem that is only going to get worse if no immediate action is taken.
We are hopeful that this initiative will help enlighten people on what can be achieved by collective action.” She noted that is a part of National Geographic’s brand promise last year of going ‘Further’.
It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change.
I hope people will realise that the responsibility of conserving water and of their own future is essentially in their own hands.” He noted that when he was growing up brands like National Geographic were not present to help educate.
However, over the past 20 years, things have been changing.
I have a connection between the cities and villages as far as water is concerned.” He noted that through National Geographic he can reach out and tell people what his father is trying to say.