National Geographic Launches Mission Blue Initiative to Combat Water Scarcity in India
National Geographic Launches Mission Blue Initiative to Combat Water Scarcity in India.
As millions of Indian citizens continue to struggle with poor access to clean drinking water, 21st Century Fox’s National Geographic has teamed with Water Aid India and top talent from Bollywood to launch Mission Blue, a new initiative to raise awareness of water scarcity and drive conservation.
The company will air documentaries and television specials about the crisis across its channels in India, and the campaign’s website will provide digital tools allowing viewers to calculate their own water footprints and provide ways to save water in their daily lives.
National Geographic’s Swati Mohan announced the initiative in Mumbai in honor of Earth Day.
“Today, the water crisis around the world calls for much attention.
The channel will also air Parched, the three-part documentary series from Academy Award winner Alex Gibney that explores the environmental and political causes of water scarcity around the world.
“I am proud to be associated with an inconic brand that has the legacy of working for the cause of preserving the planet,” said Bollywood star Farhan Akhtar, who serves as the public face of the campaign.
It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change.
Currently, the school relies on tanker trunks to bring an often-insufficient water supply to its students.
MissionBlueMySchool aims to install a piped supply system for the school, as well as filters, coolers, and a rainwater harvesting system.