Social media steps in to ease Cape Town water crisis
Determined to do something about it, van der Heever recorded a message on WhatsApp and sent it to around 300 people she knew in East London. The message was simple: we need to help Cape Townians before it’s too late. “I went to the bathroom, flushed my toilet and recorded it on my phone saying, ‘This sound of toilet flushing and tab opening is the sound we take for granted in our everyday life, and in Cape Town this sound is going to disappear soon,'” van der Heever said. People in East London were asked to donate two five-liter jugs of water to Cape Town and offer access to drop-off points across the city. Van der Heever also came up with a savvy plan to carry the water to Cape Town, using her inside knowledge of the farming market. “I grew up in a farm,” she said. “Farmers that bring their produce to East London, Johannesburg, Durban, their trucks go back to Cape Town empty. So I thought that maybe they can carry the water with them.” In less than 24 hours, van der Heever’s WhatsApp account was inundated with requests from people and companies wanting to donate water bottles, farmers pledging to transport water on their empty Cape Town-bound trucks at no charge, and businesses offering their premises as drop-off points. “My…