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Has the Cape’s water crisis driven bottled water sales?

With the water crisis in the Cape provinces (Northern, Western and Eastern), we investigate whether sales of bottled water have significantly increased over the past year, and what the outlook is for 2018 and beyond.
Insight Survey’s latest SA Bottled Water Landscape Report 2018 carefully unfolds the global and local bottled water markets based on the latest information and research.
It examines the market drivers and restraints as well as global and local market trends to present an objective insight into the South African bottled water industry environment, market dynamics and its future.
In 2017, China had the highest bottled water consumption at 25.5 billion gallons.
Looking into the future, the Bottled Water market value is forecast to grow at an average compound annual growth rate (CAGR) of 8.3% from 2018 to 2022.
In South Africa, the demand for bottled water increased over the last few years as a result of municipal water quality decreasing, and the severe drought experienced in the Western Cape.
The quality of municipal water in South Africa does, however, remain a concern and it is expected that certain consumers will continue to opt for bottled water in the future in order to avoid the health risks associated with contaminated water.
In reality, however, most South African consumers simply cannot afford to buy bottled water regularly as it is still considered a luxury by many.
The South African Bottled Water Industry Landscape Report 2018 (111 pages) provides a dynamic synthesis of industry research, examining the local and global Bottled Water industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing and retailing to distribution, consumption, purchasing trends and pricing analysis.
For additional information simply contact us at info@insightsurvey.co.za or directly on (0)21 045-0202.

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