This Edible Water Bottle Is How You’ll Drink In The Future.
And after two years of development, its designers are ready to bring it to market.
Three London-based design students first created a prototype of the edible bottle in 2014 as an alternative to plastic bottles.
Roughly a third of water bottles sold are a half-liter or less.
The package doesn’t have to be eaten every time, since it’s also compostable.
You’re not expected to eat the peel of your orange or banana.
The company is targeting both outdoor events and cafes.
“Where we see a lot of potential for Ooho is outdoor events–festivals, marathons, places where basically there are a lot of people consuming packaging over a very short amount of time,” says Pasilier.
The designers say that people have embraced the novelty in tests.
“If you think of a coffee machine in the cafe that makes the coffee just before you drink it, we’re working on something that would be about that size.” At events, the same process could happen from the back of a food truck.