P&G raises 1.2 million days of clean water for needy communities.
P&G raises 1.2 million days of clean water for needy communities 19 April 2017 – As part of the global P&G Children’s Safe Drinking Water Programme, Procter & Gamble, in partnership with Massmart, set a goal to raise 500 000 days of clean water to address challenges with access to clean drinking water in South Africa.
For every P&G product sold through Massmart stores and wholesalers, which include Game, Makro, Masscash, Rhino Cash & Carry, and Cambridge, between 15 February and 14 March this year, P&G committed to donate one day’s worth of clean drinking water to a family who needs it.
“South Africa’s water issues do not only revolve around the drought,” explains Mabaso.
Since 2004, the P&G Children’s Safe Drinking Water Programme (CSDW) has donated nearly 12 billion litres of clean water to needy communities around the world.
Access to clean water is a global crisis.
UNICEF (2014) estimates that 663 million people lack access to improved drinking water; 319 million of these individuals are in Sub-Saharan Africa.
The P&G Children’s Safe Drinking Water Programme has provided six billion litres of clean drinking water to 39 African countries in the past 12 years through the P&G Purifier of Water packets.
In fact, the World Health Organisation has estimated that every $1 invested in clean water, sanitation and hygiene generates $4 in increased productivity, which enables sustainable and equitable economic growth.
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