Bottled water brand Voss will run a US-wide awareness campaign to promote clean water, sanitation and hygiene initiatives in sub-Saharan Africa. The campaign kicked off on World Water Day yesterday, and will run for exactly one month until 22 April, which is Earth Day. It will aim to raise awareness of the fact that more than 300 million people in sub-Saharan Africa lack access to clean drinking water. The brand will raise funds for water projects on the continent by working with the Voss Foundation – the fifth year that the company has supported the foundation’s mission through retail-based consumer promotions. In addition to in-store activities, an integrated communications effort with radio ads, social media activity and public relations will support the campaign. Voss Water chief marketing officer Ken Gilbert said:…