Businesses are not listening to Trump: Sustainabilty is still top of CEOs’ Agendas.
The SDGS present a radical shift in the traditional partnership between business and society.
All at the same time.
Because of this new approach, companies the world over have embraced the SDGS framework with Carlsberg, Novo Nordisk, Grundfos and Danish Institutional investors taking the lead.
Compared to previous “global good” campaigns, these companies no longer have to hide their intentions to profit from their sustainable actions or wrap their activities in the so called “Corporate Social Responsibilities” (CSR), or be accused of green washing like many of their peers.
For them, investing in say healthcare for low income earners, sustainable infrastructure or smart buildings, providing access to clean and safe drinking water, technologies to combat climate change or clean energy is not just the right thing to do, but the “profitable thing” to do.
On the back of these investments, new products get launched, new patents filed, better technologies invented, new markets discovered or old ones reinvented, keeping the companies ahead of the game while fending off competitors.
Where the world sees problems, these businesses see new opportunities.
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