“Last year I spent about Rs 15,000 on medical expenses for my children.
Delhi Jal Board supplies more than 3,000 million litres per day, but much of it is lost in leakage and because of deficient infrastructure.
India’s home-grown company, Patanjali has also announced plans for foraying into this market, expected to grow three times faster than that of beverages.
An estimated 76 million people in India have no access to safe water.
Data from the Union Ministry of Drinking Water and Sanitation (MODWS) suggests that 77 per cent of India’s rural population had access to at least 40 Litres Per Capita Day (LPCD) of safe drinking water.
India is the largest exploiter of ground water in the world. Ground water levels in India are sinking faster than in most major countries.
Even as the Union government strives to fix the problem, water scarcity and pollution creates a huge business opportunity for private players in bottled water, water purifiers, water management and recycling plants.
More than 12 international companies have already set up design and engineering centres in Mumbai and Pune and more than 1,200 companies are in the business of waste-water treatment alone.