Mayim Bialik and SodaStream Study the Primitive ‘Homoschlepiens’ and Their Bottled Water.
A cautionary tale from the year 2136 Picture a world where plastic bottles no longer exist.
A new campaign from the brand imagines a time when plastic bottles are relics from the past, relegated to display cases and museums.
Bialik plays a field researcher in the year 2136.
Her subject?
Homoschlepiens, or people who schlepped water around in plastic bottles.
The ad isn’t really meant to call people who use plastic bottles idiots, but hit home the idea that it is “primitive … to hydrate with single-use plastic bottles that pollute our Earth,” said Daniel Birnbaum, CEO of SodaStream.
“As a species, we have evolved so much, but much as we know plastic bottles pollute our environment and kill marine life, we continue to use them.
“I think that the future lies in reduction at the source.
This is what SodaStream stands for, and it’s why I am so happy to be a part of this campaign.