New Documentary Raises Global Water Crisis Awareness As 844 Million People Still Lack Access to Clean Drinking Water
CINCINNATI–(BUSINESS WIRE)–Procter & Gamble’s (P&G) non-profit Children’s Safe Drinking Water (CSDW) Program and National Geographic are raising awareness about the global water crisis with the release of a new documentary and national survey in conjunction with World Water Day.
“This documentary reflects the very real and powerful stories of people whose lives have been impacted by programs that provide access to clean drinking water, and we are proud to join P&G to continue to drive awareness around this pressing issue and reach others in need.” Tweet this Global awareness of the water crisis is growing, but in the U.S., many are still unaware of how many people struggle with the daily reality of not having access to clean water, something P&G sought to explore by commissioning a new survey to be released along with the documentary.
Survey findings show that most consumers are concerned about the safety of their drinking water, but do not know that approximately 1 in 10 people around the world lack access to clean drinking water.
2.6 billion people have gained access to clean water in the last 25 years but there are still 844 million people yet to reach.
People in countries like Mexico, Indonesia and Kenya struggle with finding clean water to drink.
“Our goal, in partnering with National Geographic, is to share these stories about the power of clean water and to inspire others to make a difference and become a part of the solution.” “At National Geographic, we believe that great storytelling can spark curiosity, help solve big problems, and push the boundaries of what we already know,” said Jill Cress, chief marketing officer of National Geographic Partners.
“This documentary reflects the very real and powerful stories of people whose lives have been impacted by programs that provide access to clean drinking water, and we are proud to join P&G to continue to drive awareness around this pressing issue and reach others in need.” The P&G CSDW Program, which started in 2004, works with more than 150 partners and organizations to provide water purification technology to communities that lack clean drinking water.
To learn more about the P&G CSDW Program, visit www.csdw.org.
About National Geographic Partners National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets.
NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses.