Predatory Bottled Water Marketing Tactics, Exposed
There’s something awful about every step of the bottled water process.
They encourage distrust of tap water, even though that’s essentially what they are selling us.
“Purity” and “Health” Marketing water as a health product is just…dense.
“When we’re done, tap water will be relegated to showers and washing dishes.” — Susan D. Wellington Not only are companies explicitly targeting health and weight-conscious young women, they’re also targeting parents and their children.
They’re not subtle at all: the aim is to make us pay a premium for water, which is a human right.
Actual quote: “When we’re done, tap water will be relegated to showers and washing dishes.” — Susan D. Wellington, former President of Quaker Oats Co.’s U.S. Beverage Division (later acquired by PepsiCo).
Latin-American immigrants, particularly mothers.
The angle is this: despite admitting that tap water is much cheaper and usually safer, corporations like Nestlé market bottled water as part of the immigrant “heritage” of coming from places with less access to clean drinking water.
They are potentially making them sick and targeting people of color and low-income communities — people who are already subjected to systematic oppression in so many other ways.
Clean, safe drinking water is a human right.