Quite a splash: Cincinnati native artist drinks in exposure from LifeWTR bottle design.
CINCINNATI — It could have been that watercolor she made in eighth grade, the one that hung in the Ohio governor’s mansion for a year.
It could have been the 100 percent support she received from her mother in her pursuit of art.
Or it could just be her raw talent and passionate drive.
No matter what instigated it, Adrienne Gaither, 29, who grew up in Cincinnati, was thrilled to find out last fall that her art was chosen to be the label for Pepsi’s new line of purified water, LifeWTR.
"I was told that LifeWTR found me because they were searching for emerging artists," she said.
The theme of the product, which debuted in February, is, "Inspiration is as essential to life as water."
"Consumers are hungry for creativity and searching for inspiration," said Alison Lefleur, associate manager of brand communications.
"We hope this encourages them to hydrate, too."
As a WCPO Insider, you can learn how many bottles Gaither’s work will adorn and which "guilty pleasures" keep her coming back to Cincinnati.