Raw juice maker Drought sees fruits of its labors

Cold-pressed raw juice maker Drought is preparing to quadruple its production space and open a second store in Royal Oak as wholesale and retail customer demand rises for its fresh drinks.
The Royal Oak-based raw juice company run by James and three of her sisters has plans to open a second store in Detroit and two stores in Ann Arbor later this year.
The bigger kitchen production and new retail stores come as the six-year-old organic juice company is planning to expand its scope and reach into new markets.
Drought’s plastic bottled raw juice is now sold at 32 retailers in five Midwest states.
The privately held company does not disclose total sales data, James said.
Drought hopes to use Endeavor’s network of entrepreneurs to help build a national presence in the raw juice market, James said.
"They’re opening you up to a community of very serious businesspeople who could take you to the next level," James said.
Their company began with a $13,000 Kickstarter campaign in 2011.
Drought’s other three stores are in Bloomfield Hills, downtown Plymouth and inside the Chrysler House building in downtown Detroit.
"We’re going to capture northbound (Woodward Avenue) traffic, which we already have, and southbound traffic with this new location," James said.

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