Their system, which will installed in delis and fast food restaurants, lets you refill your water bottle for free with filtered tap water that should, in theory, be better than the swill you currently get from water fountains.
They bootstrapped the first few stations and won grands from NYU and the 2016 New York StartUp!
Business Plan Competition.
They are raising $500,000 to create a pilot network of 100 locations in New York and have started and Indiegogo campaign to raise more funds.
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The system works via RFID and an app.
The app shows where Reefill stations are hidden and you pay a $1.99 a month for access.
While it doesn’t seem like much – a water fountain connected to an app, basically – Pessel notes that 50% of all bottled water comes from the tap anyway so this just cuts out the plastic-producing and, at $2 a bottle in New York, expensive middlemen.