Hotels and locals have urged tourists to stay away from the popular Indian tourist city of Shimla as it is suffering a severe water shortage.
The Himalayan city has been hit by the crisis for more than a week, causing some hotels to shut.
A social media campaign urging tourists to stay away and "let the place breathe for a while" has gone viral.
On Tuesday, locals protested outside the chief minister’s house and clashed with police.
Is India facing its worst-ever water crisis?
Hotels that normally accommodate thousands of tourists, who are a key source of income, have had to turn away guests and refund bookings.
"We have had to close our doors because we’re not able to accept any more bookings," Gopal Agarwal, owner of Gulmohar Regency, told the BBC.
According to local reports, the Shimla administration has postponed a popular tourist event, the International Shimla Summer Festival, although it is unclear if this is water-related.
Travel agencies across India have also had to dissuade clients from going to Shimla.
Some 85% of the country’s drinking water comes from aquifers, but their levels are falling, according to WaterAid.