Takes Water Straight From the Source to Thirsty Coloradans.
Colorado has a new liquid asset: A bottled water company is running an all-Colorado operation, from the source to the store.
The water is sourced from a well on private land southwest of Durango in the Four Corners region that Rogers calls “a straw in the ground” to the groundwater below.
“Who knows?” he adds.
“We might become the most popular water in the state.” The bottled water business is deceptively complicated, and every decision about sourcing, filtering, bottling and transporting can impact the water’s taste.
“That bottle eventually is going to break down at the molecular level and release its oil.
So when you drink that water and you get that bad taste, you are blaming the water, not the bottle.
But really, it is the bottle that tastes terrible.” STRAIGHT UP!
"Bottled water is not going away.
Colorado STRAIGHT UP!