TAGS: Vending Times columnist, OCS salespeople, office coffee service, office coffee sales, OCS education, OCS customer service, coffee business, office refreshments, OCS sales training, Len Rashkin, pure-water service, selling water services to offices, summer OCS trends Hot weather is upon us again, and selling water cooler service will be paramount when you approach prospects and existing customers.
Your salespeople must be fully knowledgeable about both bottled water and filtration (point-of-use) cooler service.
If you’re selling water, the first area in which your salespeople need to be educated is the difference between drinking "spring water" and "purified water" that is processed at bottling plants.
bottles).
The water is pumped from the spring into holding tanks at the processing plant.
» F: Sealed top on cooler = B: Healthy, no airborne bacteria enter cooler, reduces sickness and absenteeism.
» Bulk water takes up no space in fridge and eliminates guessing whose bottle it is.
Explain that it’s only pennies per gallon, with high-quality water that is filtered by [the system used for your service] to remove many containments (each filtration system is different, so know your product).
Offer a free month trial and free installation.
LEN RASHKIN is a pioneer in office coffee service.