And who would have imagined that the cholera outbreak in Harare would catch some hallowed brands with their pants down?
The World Health Organisation agrees that the safety and accessibility of drinking-water are major concerns throughout the world.
A local paper revealed that the Environmental Management Agency (EMA) in a report had found that producers and suppliers were selling bottled water that was “contaminated.” The confidential report alleged that sampled bottled water had high levels of heterotrophic plate counts (HPC).
The paper did what any concerned publication would do.
I am sure the import of this was not lost on those said to be making false allegations, in this case EMA and paper in question.
This also highlighted one aspect of corporate denialism – the conflict between internal legal counsel and PR – particularly in times of crisis.
A response that is sensitive to the concerns of the public.
Yet, a follow-up story went on to expose the shadier side of corporate politics.
My advice is that as companies go through a crisis, it’s always important to reflect on a measured response.
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